In a nutshell, AI copywriting is the use of artificial intelligence to generate or help create written content. This can be in the form of articles, social media posts, ecommerce product descriptions, or even website copy. The aim is to use AI to create content that is more accurate, consistent, and informative than what a human writer could produce on their own.
Let’s take a look into some of the benefits of Ai copywriting.
1. You can create content faster:
With AI, you can produce content at a speed and volume that’s impossible for humans to match.
A lot of copywriting involves formulaic writing based on keyword research and competitor analysis, which makes it a perfect fit for artificial intelligence.
The average content marketer produces up to 40,000 words per month. At that rate, it would take one person almost four years to write the 1 million words that we’re expected to write each month.
This is why many content marketers rely on freelance copywriters. While freelancers can produce more content than a single full-time employee, they also cost more, require more management and oversight, and can be more of a risk in the event of injury or illness.
So, what’s the alternative? Using AI to produce your content.
2. You can scale your content production:
Once you have a template or system set up, you can easily scale your content production to meet the demands of your audience or market.
The benefits of AI-driven content are numerous and clear. First, it has the ability to scale, which brings us back to our previous statement about AI being better at repetitive tasks. When you have a template set up, you can use that template as the basis for all future content production, something humans don’t have the ability to do.
AI copywriting can help businesses generate relevant, meaningful, and personalized content with minimal input from copywriters. With automated writing tools, companies can create more content (and in less time) while also reducing their costs by hiring less people for the production process.
3. You can target your content better:
AI allows you to target your content to specific demographics, interests, and even individual needs.
Artificial intelligence will allow you to be smarter about your marketing, both on a brand and personal level.
Businesses can make more personal connections with potential customers, and individual users can tailor their feeds to showcase the content that matters most to them.
The next time you get a Facebook ad for a product you didn’t even know you wanted-or someone follows you on Instagram because of your taste in fashion-you’ll know why: AI.
As AI improves, it will enable businesses to create content that is even more relevant to your specific interests. Humans are great at recognizing patterns and telling stories, and AI will give us the tools to do that even better.
You might notice that AI is becoming an increasingly prevalent topic not just in terms of the way people talk about it, but also in terms of the way they live their lives. Some people fear that AI could erode human relationships while others are excited by what it could do for us. In reality, there’s no need to be afraid or overzealous; as with any new technology, it’s important to approach AI with an open mind and think critically about how it could affect you and your customers.
By keeping an eye on how things are changing and being willing to adjust, you can be among the first businesses to harness this exciting new opportunity for marketing success.
4. You can optimize your headlines:
Headlines are essential for getting people to click on your content. AI can help you create headlines that are more likely to grab attention and get results.
Who doesn’t love a good headline?
It’s the key to getting someone to read your content. AI headline generation is not a new idea. It’s actually a very old idea that new technology has made possible. Back in the 1950s, IBM started Project Hermes, which was a multi-decade effort to automatically generate and improve slogans for their company.
5. You can save money on copywriting:
Copywriting can be expensive, especially if you hire a professional. AI offers a cost-effective alternative for those who want to create high-quality content without breaking the bank.
6. You can improve your SEO:
AI-created content is often more SEO-friendly than human-created content, since it’s written with search engines in mind from the start.
Let’s face it, content is king. If you run a business and aren’t thinking about content, you aren’t thinking about your business. Content marketing isn’t a thing that was invented yesterday. It has been around since the early 2000s but one thing has stayed constant: it is constantly evolving. When we are talking about creating content, we are talking about putting out information that people want to see, share and comment on. A great example of what I just described is this article by HubSpot. They took a common question, “Is content marketing dead?”, and wrote an article about it that generated nearly 1 million shares.
7. You can reduce human bias:
Humans are inherently biased, which can lead to problems in copywriting (such as using sexist or racist language). AI systems are not biased, which results in more accurate and “politically correct” copywriting.
8. You can get help with research:
Research is a crucial part of copywriting, but it’s also time-consuming and often frustrating. AI systems can take care of the research for you, freeing up your time for other tasks.
AI systems can do tedious and time-consuming research for marketers—like tracking down the location of a business’ headquarters or doing institution research. Marketers can use these tools to speed up the research process, saving time and energy. Once they have this information, they can work on other parts of their copy, like the sales pitch.
Some of the tools available to marketers include EasyBib, WiseNet and Upwork. Each one provides different services and has its own strengths and weaknesses. For example, EasyBib does company research, but it does not perform deep-research on businesses. Upwork is a marketplace for freelance workers and does not offer company research. WiseNet is limited in finding information about universities.
9. You can get feedback and improve over time:
Since AI systems learn and evolve over time, they can provide valuable feedback that helps you improve your copywriting skills. They also get better at their jobs with each passing day, meaning that the quality of your content will only increase with time.
A lot of companies contend that the quality of content produced by AI will never match human standards. In reality, AI is already capable of producing quality content that’s comparable to that of a professional copywriter. With time, this technology will only improve, which means that your content will evolve and get better over time.
One example is Adobe’s AI tool that can be used to create inspiring social media posts in mere seconds. To take things even further, you can pair an AI tool with your current content management system and get feedback on your existing copywriting. With this feedback, you can adjust your existing copy or fix the issues that are present throughout your entire text.
Overall, artificial intelligence is designed to help companies improve and grow their presence online. By using AI tools such as word choice recommendations, topic suggestions and more, small businesses will be able to successfully grow their online presence without expending a lot of time and effort.