Have you ever stopped to think about what your message is or what you want other people to know about you? If not, then you should definitely stop and think about it right now. Everyone is an individual and everyone has their own voice. You should make sure that you are being yourself, while also making sure that your message comes across to the world. This article will take you through some tips and tricks on how to create your own personal brand.
The success of your brand
The development of your personal brand statement is actually quite simple. You could use the simple formula, “[_____ audience] + [_____ goal] + [_____action].”
Next to each blank in this formula, write down the appropriate answer. It becomes easy if your target audience can be specified to the smallest goal. The more specific you are, the better you can tailor your message to that segment. For example, my target audience is small business owners who do not have their own website. My goal is to get these small business owners a quality website at an affordable price. My action/methodology is to offer them a very affordable website design service that they can afford in their budget and that will accomplish their goals for having a website (i.e., getting more customers).
Now that you have filled out the formula, put it together into one sentence and you have your personal brand statement!
I help small business owners who do not have their own websites get more customers through affordable website design services.
Brand image is what matters
It’s important to start with a clear image of how people see you, and how you’d like them to see you.
While you may think that you alone are in charge of your personal brand, the truth is that it’s a shared responsibility between you and every person with whom you come into contact. Yes, your personal brand is what you make of it, but it’s also what others perceive.
So, before you even start thinking about how to create your own personal brand, it’s important to start with a clear image of how people see you, and how you’d like them to see you.
Brand name is time taking process
Creating your own personal brand takes time, effort and commitment. But the good news is, it’s never too late to start. If you want to create a personal brand that will stand out from the crowd and make you memorable, these are the 5 steps you need to take:
Step 1: Create a name for your brand
Step 2: Figure out what sets you apart
Step 3: Identify your goals and target audience
Step 4: Establish the look and feel of your brand
Step 5: Develop a social media strategy
Set up a blog for brand visibility
A blog is an easy and cost-effective way to build a personal brand.
You don’t need to be a tech genius to set up a blog, and the layout can be as simple or complex as you choose. A blog gives you the opportunity to share your thoughts and insights, show what you know and demonstrate your passion for your industry, while building rapport with potential clients, partners or employers. Start with something simple and then develop it as your expertise grows – it doesn’t have to be perfect right from the start!
It’s also surprisingly easy to set up a website with free templates on sites like Squarespace or Wix. They give you the ability to publish your own content, build a strong online presence and start generating traffic through social media posts or ads.
Combine your website or blog with other strategies like email marketing or networking events, which will help you develop a targeted audience who are genuinely interested in what you have to say.
Write about your brand consistently
Writing is the foundation of a strong personal brand. It’s how you share your work, and how you get found by people who are interested in what you do. Writing is the most important thing a personal brand needs to do.
The reason writing gets such short shrift from people building a personal brand is because it’s hard to see immediate results from it. You can post a video on YouTube and immediately see how many views it gets, or post something on Facebook and see the number of likes and shares go up. But when you write something, it takes time for people to find it, read it, and respond to it if they do respond at all (although there are some exceptions).
Social media is must for brand name
Creating a personal brand is an important step towards becoming a successful online entrepreneur. Your brand is your business and it is you, so you must carefully consider how you want to be perceived by your audience.
If you’re just starting out on your own, creating a personal brand can be challenging. You may feel that you don’t have enough content to share or that you don’t know what to say. Here are seven proven steps to help you create your own personal brand:
Social media platforms like Facebook, Twitter, Instagram and LinkedIn are a great way to connect with others in your industry and to develop a public persona for yourself as an expert in your field.
Content marketing is the best way to establish yourself as an authority in your field. You can create content in the form of blog posts, articles and photos, or as videos and podcasts.