How to Post Video On Instagram

post video on instagram

Instagram’s popularity is growing at a breakneck pace. The days of it being merely a photo-sharing application are long gone, with over a billion monthly active users and more than a hundred million daily posts.

Instagram’s video component is built-in. While videos receive fewer likes than images, they generate more comments.

If you’re new to Instagram and want to learn how to upload a video, here’s our comprehensive step-by-step guide.

On Instagram, there are several ways to share videos.

If you already have the video downloaded to your phone, click here.

Create an Instagram in-feed video

By “in-feed” video, a standard video that can be viewed while scrolling through one’s news feed. How to upload a video to Instagram’s in-feed is described below.

Step 1:Open Instagram app

To begin, open Instagram and click the plus sign in the bottom menu’s center.

Step 2. Navigate to the “Videos” section.

This activates the media library on your phone. Tap the drop-down menu to access the folder containing videos. This is the section where you can select a video from your files to post.

Step 3: Select an appropriate video.

Select an Instagram video to upload here. If the video is not square, you can adjust it to fit the screen by clicking the arrow icon. This prevents Instagram from cropping it to a square format.

Step 4. Filtering

When you publish a video to Instagram, the platform provides several options for video editing. 

Additionally, if you wish to create a longer video, you can combine several video clips into one. The video clips will be “glued” together into a single video and will play in sequence.

Step 5: Compose an outstanding caption.

Create an engaging description for your Instagram video as the final step. Utilize the Location feature and hashtags in your video’s description to increase its discoverability. This increases the likelihood that your Instagram video will be discovered.

Additionally, you can shoot a video directly from Instagram and upload it to your feed. To do so, click the + sign and then toggle to “Video” after opening the app. This way, you can film the video “live” and share it immediately with your audience.

Recommendations for Instagram video sizes in-feed

The following are the standard Instagram in-feed video formatting requirements:

The technical specifications for Instagram’s in-feed video

Duration of the video:

Sixty seconds maximum

Dimensions necessary for video:

1080px in width maximum

Format to be used:

AVCHD (with H.264 Codec and AAC audio, 3,500 kbps video bitrate)

How to use Instagram Stories to post a video

With a few exceptions, the process for uploading a video to Instagram Stories is similar to that for in-feed.

Step 1: Go to Instagram.

As with in-feed videos, you’ll want to begin posting videos to Stories directly from the Instagram app. Click the camera icon in the upper left corner of the app to open it.

Step 2: Choosing a video

If you want to share a previously recorded video on Instagram, swipe up and select it from your media library. To locate your video more easily, navigate to the folder “Videos.”

If you’re unable to create a video, you can utilize Instagram’s video-like options:

  • Video streaming in real-time
  • Boomerang
  • Superzoom
  • Focus
  • Rewind
  • Hands-free

Step 3: Embellish with stickers and animated GIFs.

Step 4: Disseminate your message to your target audience

Once you’re satisfied with the finished product, you can share it with your audience. If you have a business account, sharing a video widely on Instagram may make sense to ensure that as many people see it as possible.

Sizes of Instagram Stories videos that are recommended

The following is a list of the standard Instagram Story formatting requirements:

  • Specifications for Instagram Stories
  • Dimensions necessary for video:
  • Pixel Dimensions: 1080 x 1920 (or 9:16 aspect ratio)
  • Duration of the video:
  • 15-second maximum
  • Attempt to keep your file size to less than 15Mb.
  • Format to be used:
  • MP4
  • Amount of data:
  • Attempt to keep your file size to less than 15Mb.

How to upload an Instagram video to IGTV

Instagram’s YouTube competitor is IGTV. It enables you to upload longer videos, ideal for tutorials, explainer videos, and other similar video types.

You must first create a channel on IGTV before you can upload a video. Consider it similar to traditional television: a channel is a destination for your audience to view your video content.

If you already have a channel and are interested in learning how to post a video to Instagram (IGTV), here is a quick guide.

How to upload an IGTV video from a mobile device

Step 1:  Click the IGTV icon at the upper right corner of the app, 

Step 2:  Click the plus sign in the top right corner.

This will launch your phone’s media library, from which you can select an IGTV video to share.

Step 3: Choose a cover and include a title/description.

You can use a frame from your video or an image from your camera roll to create your cover image.

How to upload an IGTV video from a desktop computer

Additionally, you can upload a video to Instagram’s IGTV, a service similar to YouTube but for longer videos.

Step 1: Go to your account’s home page.

To upload a video to IGTV, navigate to https://instagram.com/your account name (mine is https://instagram.com/zmirnofa) and select the “IGTV” tab from the menu above the feed images.

Step two: Submit your video.

You can upload a video from your laptop or computer directly from this page. The following specifications are recommended for an IGTV video by Instagram:

IGTV video specifications from Instagram

Duration of the video:

The video must be between 15 and ten minutes in length.

Greater account sizes and verified accounts can upload videos up to 60 minutes in length, but they must be uploaded from a computer.

Dimensions necessary for video:

Pixel Dimensions: 1080 x 1920 (or 9:16 aspect ratio). A resolution of 720 pixels is required at the very least.

Format to be used:

MP4

Amount of data:

650 MB maximum for videos under ten minutes in length.

Maximum storage capacity of 3.6 GB for videos up to 60 minutes.

fps

a frame rate of less than 30 frames per second (fps)

Step 3: Make your video uniquely yours.

When you upload a video to Instagram IGTV, you have the option of including a title and description. Additionally, you can consist of a video cover (or “thumbnail”) in your submission. 492 x 762 pixels is the recommended resolution for this image.

Additionally, you can choose whether to share a preview with the feed. This is an excellent way to inform your followers that you’ve published a new IGTV video – or to inform them that you have an IGTV channel.