The fisher investments commercial actress is not the first person to make money by selling oversold products or services. This company was known for its overly-sold insurance products, personal services and investing. A few years ago, Ken Fisher and Dawan Owens teamed up to make millions with their Fisher financial services commercials. Today, these two are still working to make their fortunes. But is the fisher investment actress a good fit for your company?
Dawan Owens
A new Discover Card commercial features the real-life twin sisters Sinem and Meltem Gulturk as well as actress Dawan Owens. She is an accomplished actress who has made a name for herself in the world of entertainment. Dawan Owens has recently made her acting debut as a commercial actress, and will be appearing in several more commercials for the company. If you’re looking for a new acting gig, check out some of the latest commercials featuring this rising star.
Ken Fisher
Known as a “portfolio strategist” in Forbes, Ken was born in San Francisco in 1950. Before becoming a financial adviser, he studied at Humboldt State University and worked for his father, Philip Fisher. Philip was a famous money manager who also authored the book “Common Stocks and Uncommon Profits.”
He has a stout and gravelly voice and a boxy suit and appears in many investment industry ads and bulk-mail pitches. He has written several books and is a frequent contributor to Forbes and other publications. His assets under management have quadrupled since 2009.
Today, Fisher serves 70,000 individual investors. The problem with investing is that money is sticky. Investors need someone who can build relationships with them. He understands the need to communicate with clients at all levels, from small investors to larger investors. Even though he is an investment adviser, he makes a personal connection with his clients. Fisher even communicates with clients in rural Oregon. Fisher’s client Kathryn Cardona, a 74-year-old retiree, likes the fact that his company has built a reputation on excellent customer service.
The main office of Fisher Investments is located on a mountainside in Northern California. The office is a compound of simple wood-shingled buildings with sweeping views of Half Moon Bay. The surrounding landscape includes moss-covered boulders. Ken Fisher, the founder and CEO of Fisher Investments, a financial services firm, has been described by some as a cult of the hill. There are a few naysayers who call the company a cult, but he’s adamant supporter.
While Philip Fisher was a legend on Wall Street, he was not the only practitioner of growth investing. He wrote a bestselling book on stock picking in 1958, which influenced Warren Buffett. However, he limited his investment services to 12 clients. Today, Fisher Investments has offices in California, Texas, and Europe. He has also established Gruner Fisher Investments, a small family office that manages over $100 billion of client assets.
In a recent conference, Ken Fischer compared gaining client trust to trying to get into a girl’s pants. His comments provoked angry responses on Twitter. Fisher had compared financial planning to picking up a girl in a bar, and said he hoped his remarks would go unreported. The comments were deemed inappropriate and Fisher apologized for them. However, the company has now gone into full crisis management mode.
The company’s website has provided information on women at the firm. But when it comes to the company’s aggressive sales tactics, the public is more likely to be skeptical. The company has been accused of a sexually-charged sales culture, and Bloomberg has reported that 125 people have filed complaints with the Federal Trade Commission about the relentless communications from Fisher Investments. However, Fisher Investments insists that it corresponds with prospective clients in a professional manner.